Ordinary Everything
Elevating the mundane to the extraordinary. Your one-stop shop for all things ordinary and beyond.
About us
Who We Are
Ordinary Everything is a diversified holding company dedicated to making the ordinary, extraordinary.
Our Mission
We decipher complex problems into simple, concise, high-value offerings that delight our customers.
Our Approach
We incubate or strategically acquire, optimize, and scale businesses, creating a portfolio of extraordinary brands
Our Ordinary Businesses
Junction
Junction Build community with your top customers. Junction allows businesses to identify, empower and activate their superfans.
Ordinary Genius
Ordinary Genius Ordinary Genius is a series of newsletters designed to explore the genius in all of us.
FounderGigs
FounderGigs Discover flexible gigs while building your dream business. FounderGigs is a job board and talent marketplace that connects founders with fractional jobs in other startups.
Coming Soon…
Coming Soon… always cookin' up something new
Our un-original process
1
2
3
4
1
Ideate
Literally using a check list, we decide what businesses are worth building and what can stay in the notes section of our phones.
2
Validate
Leveraging social media and our media entities we validate prior to building. We typically wont build anything without already having paying customers.
3
Build
We optimize every aspect of the business - from processes and systems to branding and customer experience - to drive efficiencies and maximize profitability.
4
Scale
With the foundations in place, we scale the business, expanding its reach and impact.
Team
Co-Founder
Brian Schopfel
Co-Founder
Alex Friedman
Our Values
Excellence
Delivering exceptional quality in everything we do.
We all win
We believe in fairness.
Collaboration
We don't work with assholes.
Innovation and Speed
We build, test, and validate quick.
Work with us
Looking for partners on your current project to take it to the next level? Let's chat.
Ordinary Everything is a diversified holding company dedicated to making the ordinary, extraordinary. We are always on the lookout for talented partners.
If you have an idea or project that you think could benefit from our expertise in optimization, scaling, and extraordinary branding, we'd love to connect.